Hereditary hair loss, the most common form of hair loss, affects nearly 50 million men and 30 million women in the United States alone. Hair loss, especially in women, can have devastating effects on one’s self-esteem and self-image.

Men, and in some cases women, gradually lose their hair over the front, top, and crown of their head. This is a natural phenomenon called "Genetic Pattern Baldness." The hair follicles in these areas react negatively to the hormone testosterone, resulting in gradual hair loss.

The hairs on the sides and lower back of the head are genetically programmed not to be affected and does not fall out. Because of this genetic programming, this hair can be permanently transplanted to thinning and balding areas. This donor hair will not fall out and can be cut, combed, and styled just as the hair it has replaced. It will continue to grow for the rest of your life and will not be affected by any hormone changes